Round up for influence

“We have spent nine-and-a-half years researching and developing this program.”

Not so compelling.

“We’ve put nearly a decade of research and development into creating a program that helps people improve teamwork”

Same information but with more impact.

Why?

First off, “rounding up” from 9½ to “a decade” gives it more weight while still being true.

Second, it attaches a benefit to all that work.

Round up for influence.