How to tell a work victory story
Marketers know the value of case studies. You can use them too, to convince a boss, nail an interview, or just tell a story about how effective you are.
Know your details
To generate a great case study story, here are five questions to ask the person or company you helped:
What was the problem you were having before I/we helped?
What did your frustration feel like as you tried to solve that problem?
What was different about our solution/team?
Take us to the moment when you realized our solution/team was actually working to solve your problem.
What does life look like now that your problem is solved or being solved?
Script your story
Here’s a case study formula that works in writing or in person:
Explain their challenge(s)
Explain how the person/customer arrived at the decision to work with you
Explain your solution and why it was right for them
Explain the process/steps of what you did to help
Explain the results, including proof or a statistic
Close with a testimonial or quote from the person/company about how they feel
Adapted from Build a StoryBrand, by Donald Miller.
