Don’t bother

Successful marketers know their target audience and speak only to them. In Mad Men, Don Draper’s success came from only taking on clients he knew were already going to succeed.

Think about the energy it takes to convince someone who disagrees with you politically.

Sometimes, when we’re talking to people unwilling to listen to us, we actually devalue what we have to say.

At work, if you are you are hitting your head against a wall, offering your ideas to an audience that will only reject them, find people who will champion them…and you.