Repeat your vision 7 times

Just as behaviors require repetition to become habits, messages require repetition to sink in.

In Traction, Gino Wickman says people need to hear a message SEVEN times before they really hear it for the first time.

Why? Because people don’t listen. They have short attention spans. They’re thinking of only themselves. They’re jaded and closed to new ideas.

This is especially true of your leadership vision.

Remax has each member of their leadership team share the vision and values with 12 people each, in one-on-ones.

McKinley’s leadership team mentors mid-level managers.

The Professional Group conducts on-the-spot quizzes. If someone can name all the company values, they receive a $20 bill on the spot.

The first few times you convey your message, expect some eye rolls.

Just remain consistent.

With consistency and repetition comes understanding and appreciation.