Framing

Framing is a strategy that shapes the information you present, emphasizing certain aspects while downplaying others to influence how people understand and respond.

You do this naturally.

For example, if you pitch an innovative but risky idea to your boss, you would emphasize the potential benefits and opportunities. You might highlight how it aligns with the company's long-term goals or lead to significant growth and competitive advantage.

Negative framing works as well, by emphasizing the potential challenges, risks, or drawbacks of the idea.

Pay attention to when framing is being used on you, and you can see the situation more clearly.

Plan your framing in advance, to be subtle enough to not be easily detected. Always start with the audience’s needs.